Suprfree · Ahmedabad, India
Suprfree builds the profit and growth layer for commerce in cash-on-delivery markets. Two products, and a performance agency that already serves 250+ brands standing behind both.
Walk one order down
Output of our own margin engine, not a slide: apparel brand, ₹50L a month, ₹1,000 AOV, 60% stated gross margin, 60% COD, 20% ad spend, 2026 Indian rate cards. Any brand can run it free on their own numbers.
What that does to the year
Same brand, same engine run. The founder’s P&L is not lying to them on purpose. The costs simply sit in six systems that never meet.
The product, in 46 seconds
Changing a product’s cost rewrites history, so every past margin it shows you is wrong.
Report the revenue they claim credit for. None of them know what the order cost to deliver.
Pay out weeks later, net of fees that change by category, with claim windows that expire in silence.
A quarter of parcels come back. The freight was paid both ways, on a sale that never happened.
Triple Whale, Polar, Lifetimely and TrueProfit are built for prepaid, single-channel, Western commerce. None of them model COD returns, marketplace payout reconciliation, GST, TCS or TDS.
One sells depth to a brand. The other sells the whole thing through somebody else’s software, to every merchant on it at once.
Connects the store, the ad accounts, the couriers and the marketplace payouts, computes true contribution margin per order, and then carries out the fix instead of charting it.
POS, billing, restaurant tech, retail ERP and marketplace companies have thousands of merchants and no marketing arm. Suprnow is that arm, as one integration.
Suprnow is new, and we say so. What is not new is the delivery behind it.
We did not read about this problem. We run Cocomo, a performance agency with 250+ clients and a roster of 15,000+ creators, and we watched the leak from inside the ad accounts — which is why Suprone models returns and payout reconciliation instead of drawing another ROAS chart.
The agency is also the distribution and the delivery. Suprone’s first cohort of brands is already ours to call, and every Suprnow plan a platform’s merchant buys is fulfilled by a team that has done it 250 times.
Straight about where we are: both products are built, and both are pre-revenue. The agency carries the revenue today. We are not going to tell you we have paying software customers when we do not.
Convert the first cohort of Indian brands from the agency book onto paid Suprone seats.
Sign the first POS and retail ERP platforms to Suprnow, where one integration is worth thousands of merchants.
Prove the same engine in a second cash-on-delivery market — the Gulf, Indonesia or Pakistan — where the fee rules differ but the leak is identical.
A pre-seed, open to the right partner on the right terms. We would rather talk about the fit than lead with a number.
The line on the film is the whole thesis: know what you kept.